Google has updated its algorithm so many times and every time this has happened, it’s wreaked havoc on business owners who don’t know how to fix on page SEO issues and improve site rankings. This article will teach you how to do just that.
Overview of on page SEO
On page SEO (Search Engine Optimization) is the practice of optimizing a website to improve its search engine rankings. It is a crucial part of any SEO (Search Engine Optimization) strategy. On page SEO includes optimizing your website’s title tags, meta descriptions, header tags, images, and other elements that can affect your website’s ranking in search engine results pages (SERPs).
Title tags and meta descriptions are two of the most important on page SEO elements. A title tag is the HTML (Hypertext Markup Language) element that defines the title of a web page. The title tag should be unique and descriptive, and should include relevant keywords for your website. A meta description is a brief summary of a web page’s content, and like the title tag, should be unique and descriptive. Meta descriptions can also include relevant keywords, but should be written for humans, not search engines.
Header tags are another important on page SEO element. Header tags are HTML elements that define the headings on a web page. There are six different header tags: h1, h2, h3, h4, h5, and h6. The h1 tag is the most important header tag, and сan be used to define the topic of a page. Intermediate headings, h2-h6, should all be relevant to the topic of a page and set off with header tags. The use of these header tags can affect a person’s perception of your website, as most search engine spiders first look for these header tags in order to understand the structure and content of a web page. Companies that have written content posted on their websites must remember that search engines will not know what words are important unless there are links pointing to them. This is where anchor text comes into play, which is simply defined as text in hyperlinks. So when someone links to a particular word or phrase from another website, and that linked text uses anchor text, it is important to make sure that the anchor text is descriptive and contains the search words you want associated with your site.
To find out how well a page will rank on search engines, test different variations of information using tools such as Google Adwords’ keyword planner or Overture’s keyword tool. By doing this, you will be able to discover which search terms are most likely to bring about conversions for your business. Try writing several different headlines or descriptions for your pages that include each of these keywords—this can help you narrow down which one will work best with search engines. Now try putting those same keywords into separate paragraphs on different web pages. Notice which ones get the most hits from online searches. Once you have discovered which ones perform best, try to incorporate those into all of your web pages.
Add your keywords to a file name for the page. Search engines use this information when they index your site, so make sure it includes the words you want them to identify with your web site. Some people prefer to include their company name rather than the specific keyword that would bring in more traffic; this is because the search engine will be able to find these words regardless of whether it appears in the filename or not.
Make sure your sites are fully optimized before submission to search engines. You should have at least 3-5 pages on each site, and they should contain varied content such as images, video, text and links back to other relevant pages
Maximizing Keyword Exposure
One of the most important aspects of on-page SEO is maximizing keyword exposure. This means using your keywords in a way that will make them more visible to search engines. There are a few different ways to do this:
- Use keywords in your titles and headlines. This is one of the most effective ways to ensure that your keywords are seen by search engines.
- Use keywords in the body of your content. However, don’t overdo it or you’ll be penalized for keyword stuffing. A good rule of thumb is to use your keywords in 1-2% of your content.
- Use keywords in your meta tags. Meta tags are the tags that tell search engines what your page is about. They should include relevant keywords so that search engines can easily index your page.
- Use keywords in your alt tags. Alt tags are used to describe images on a page. Including relevant keywords in these tags can help improve your image’s ranking on search engines.
- Use keyword-rich anchor text. When you link to other pages on your site, use anchor text that includes relevant keywords. This will help improve the ranking of the pages you’re linking to.
Improving your Site’s Usability
Another important aspect of on-page SEO is using keyword-rich titles and descriptions. This will help your pages rank higher in search results for those keywords.
One of the most important aspects of on-page SEO is improving your site’s usability. This means making sure that your site is easy to navigate and user-friendly. A good way to do this is to add internal links to your pages. This will help users find the information they’re looking for, and it will also help search engines index your pages more effectively.
Finally, make sure that your site’s content is high quality and informative. This will not only improve your site’s ranking, but it will also keep visitors coming back.
Adding Content to Your Site
One of the most important things you can do to improve your site’s SEO is to regularly add new content. This not only gives search engines more material to index, but it also keeps your site fresh and relevant. A blog is a great way to accomplish this.
If you don’t already have a blog, setting one up is easy. If you’re using WordPress, there’s a built-in blogging feature. For other platforms, there are plenty of free and paid blog hosting services out there.
Once you have a blog up and running, make sure to post new articles on a regular basis. Once a week is a good frequency, but more often is even better. If you can commit to writing and publishing new content every day, that’s even better!
When it comes to SEO, quality is more important than quantity. So don’t worry if your articles are shorter than what you see on other blogs. As long as they’re well-written and informative, they’ll help improve your site’s SEO.
Link Building
Link building is one of the most important aspects of on page SEO. By building links to your website, you are effectively telling search engines that your site is a valuable resource that should be ranked highly in the search results. There are a number of ways to build links, but some of the most effective include guest blogging, directories, and social media.
Making Your Site Mobile Friendly
If you want your site to rank well in search engines, it’s important to make sure it’s mobile friendly. More and more people are using their phones and tablets to browse the web, so if your site isn’t designed for mobile devices, you’re missing out on a lot of potential traffic.
There are a few different ways to make your site mobile friendly. You can create a separate mobile version of your site that’s optimized for smaller screens, or you can use responsive design to automatically adjust your site to look its best on any device.
Whichever approach you choose, there are a few key things to keep in mind. Make sure your site loads quickly on mobile devices, since people are often looking for information on the go and don’t have the patience to wait for slow-loading pages. Also, make sure your content is easy to read on a small screen; use short paragraphs and large font sizes for maximum readability.
By making your site mobile friendly, you’ll not only improve your search engine rankings, but you’ll also give your visitors a better experience overall.
Conclusion
If you want to improve your site’s ranking in search engines, you need to fix any on page SEO issues that may be present. This can be done by using the right keyword density, optimizing your title and meta tags, and creating compelling content that is shareable and link-worthy. By taking these steps, you can ensure that your site is well-optimized and will rank higher in search engine results pages.
